One view of things to come, . . perhaps

As publishing/syndication methods morph it is interesting to look at where this maybe going. The new syndication methods are all about making content simultaneously available for use (and re-use) for a variety of purposes.

Syndication has its roots in the publication industry where it means "to sell (a comic strip or column, for example) through a syndicate for simultaneous publication in newspapers or periodicals." In recent years, the term has applied to web content, making the same content simultaneously available for multiple purposes. The most common uses of syndicated content are:

• to provide fresh, up-to-date information (i.e., news headlines, stock prices, weather forecasts, etc.) for incorporation into a web site; or
• to monitor an existing web site for changes.

One can extend the syndication concept to encompass many additional information reuse possibilities, including:

• transforming channel content into an outline format (OPML),
  
• allowing the content to be manipulated in outline processing tools; subscribing to a channel using KlipFolio,
  
• a desktop utility that provides real-time notification of changes to a channel; subscribing to a channel as smart tags in Microsoft Office XP, allowing Office application to automatically hyperlink channel item names appearing in Office documents; direct access to all channel content in XML form,
  
• subscribing to a channel using all standard RSS variations (e.g., 0.91, 0.92, 1.0. 2.0) as well as variations that include extensions for content security information;
  
• and many more.

Now, from this to . . a lively view of things to come in You Won't Recognize the Capital Markets in 2015 by Sean Park of Dresdner Kleinwort Wasserstein -- who draws on a compelling set of fictitious events that portent change in the capital markets . . . and makes the ominous prediction that as technology advances, investors' needs shift and regulations allow for new business models, sell-side firms will compete directly with stock exchanges sometime during the upcoming decade. Quite entertaining!

Other interesting interviews can be heard at podcasts, in particular, the IBM 2015 survey report.